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Why the blindfolds?

At Sweet Gwendoline French Gin we blindfold guests during our Dominatrix-led tasting experience.
It’s mostly our homage to the fetish artistry of #JohnWillie who would often illustrate the pages of his publishing project #BizarreMagazine with portraits featuring beautifully tied sashes and blindfolds.
Being deprived of the sense of sight elevates the other senses.
This serves us well when we’re conducting our sampling experiences with bartenders.
Once blindfolded their sense of taste is heightened and therefore the ability to better enjoy our Sweet Gwendoline French Gin with more focus and awareness, free from distraction.
Whilst adhering to a strictly instructed set of tasks involving figs, ticklers, and candles, guests listen intently as we talk them through the details of our gin; from the copper stills used in its production to the maceration of the fig and its botanicals juniper, angelica seed, cardamom, coriander, lime, and sweet orange.
It’s a sensory experience and nothing like the usual sampling event.
If you ever get the chance to join one of our sessions, please do.
More about our sensory experience “The Salon of Delights” soon…

A homage to John Willie’s Sweet Gwendoline

For the LA launch of Sweet Gwendoline French Gin, we recreated our immersive tasting experience for the bartending community.

Our host Dita Von Teese curated modern representations of characters inspired by the playfully risqué world of John Willie’s Sweet Gwendoline.

In their own sweet way, each one sensually represented our deliciously perfumed gin while paying homage to John Willie’s iconic, powerful characters.

It was a steamy night of whip-cracking glamour, knots, blindfolds, and skyscraper heels.

Thank you to everyone who came, and our glamorous cast @toscacyr, @geeawwnuh, @asapstormborn, @sunsetboulevardier, @frankiefictitious, @annetothelisa, @juliobyme, and @lisamasonlee.

Big thanks to #jimweathers and #iralevine


Photography @madelinenorthway

Filming @eyecanbomb

Makeup @gregoryarlt

Hair @hisvintagetouch

Thanks to @novacancyla for the amazing space!

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